The 7 Personas for Every Project
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Administrative Connector
Ensures the appropriate depts are informed
Understands the political climate and hurdles
Focuses on future state success, tracking
Likely will assume responsibility for execution
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Clinical/Executive Liaison
Provides strategic direct/connectivity
Openly supports and advocates initiative
Removes hurdles and access issues
Ensures entire executive team awareness
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Data Analyst
Facilitates/requests necessary data for analyses
Able to configure sophisticated models
Experienced in appropriate software tools
Produces sufficient reports as requested by team
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Operations Lead
Understands operational impact (e.g. cost)
Articulates any process hurdles that arise
Determines efficiencies/improvements
Communicates impact with appropriate depts
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Subject Matter Expert
Understands topic/issue at detailed level
Able to articulate nuances of various options
Articulates federal, state or insurance subtleties
Communicate with industry peers for comparison
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Technology Liaison
Deep understanding of impacted technology
Facilitates adjustments to tech platform
Recognizes impact to other applications, depts
Communicates what’s realistic vs. impractical
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Project Manager
Provides support, guidance, structure, incentive,
regular updates and executive communication for
initiative achievement